In its English title, the initial 'b' of Busan is depicted as a thumbs-up. This symbolizes the Corporation as the pioneer that fosters Busan's development and its determined will become first in all fields of business management such as safety, innovation and service. Furthermore, it represents its aspiration to become the best public enterprise in Korea and its vision to develop Busan as a first class city.
It expresses the attractiveness of Busan, with a pleasant environment in the future-oriented city, by using blue to give a sense of stability and reliability, and green to give a feeling of purity and freshness.